Breaking through the clutter and noise in the marketplace is key to conveying your message. This applies to traditional markets and
Why go to market blindly, when you can go with vision and insight? Our expertise in focus groups allows you to fine tune a message to meet all of your audiences. A pretty creative and clever words are only work if they capture the attention of your market.
Andrea’s experience with multicultural marketing goes back to consulting with Verizon Communications. She was tasked with defining and implementing an affinity-marketing program between Verizon and various national organizations such as the 100 Black Men and the National Council of Negro Women. In that role she worked closely with the leadership of these organizations to develop a mutually agreeable arrangement.